Daba Finance
Daba Finance
Daba Finance
Mobile App & Landing Page
Redesign
Mobile App & Landing Page
Redesign
Mobile App & Landing Page
Redesign
Mobile design
UX
Design systems
ART DIRECTION
Motion design
Mobile design
UX
Design systems
ART DIRECTION
Motion design
Mobile design
UX
Design systems
ART DIRECTION
Motion design
Objective
In this case study, we will explore the process of redesigning the mobile app and landing pages for Daba Finance, an African-focused startup that helps connect African startups with venture capital and investments from foreign markets and external capital markets. As a UX/UI designer, I was tasked with assessing their existing designs, identifying areas for improvement, and creating a new, user-friendly interface that better serves the needs of both startups and investors.
In this case study, we will explore the process of redesigning the mobile app and landing pages for Daba Finance, an African-focused startup that helps connect African startups with venture capital and investments from foreign markets and external capital markets. As a UX/UI designer, I was tasked with assessing their existing designs, identifying areas for improvement, and creating a new, user-friendly interface that better serves the needs of both startups and investors.
Design Review
Initial Assessment
Upon reviewing Daba Finance's existing mobile app and landing pages, several issues became apparent from both a user interface and user experience perspective. These included:
Inconsistent visual design language
Lack of clear calls-to-action (CTAs)
Insufficient information hierarchy
Cluttered and confusing navigation
These problems made it difficult for users to effectively navigate the app and website, find the information they needed, and take desired actions, such as applying for funding or investing in startups.
Initial Assessment
Upon reviewing Daba Finance's existing mobile app and landing pages, several issues became apparent from both a user interface and user experience perspective. These included:
Inconsistent visual design language
Lack of clear calls-to-action (CTAs)
Insufficient information hierarchy
Cluttered and confusing navigation
These problems made it difficult for users to effectively navigate the app and website, find the information they needed, and take desired actions, such as applying for funding or investing in startups.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Revamped Onboarding
I proposed a revamped onboarding process that focused on simplicity, clarity, and user engagement. The new onboarding flow was designed to be concise and user-friendly, with a clear emphasis on the app's core features and benefits. I introduced a progress indicator to provide users with a sense of accomplishment and motivation to complete the onboarding process. Engaging visual elements, such as illustrations and animations, were incorporated to make the experience more enjoyable and memorable.
Revamped Onboarding
I proposed a revamped onboarding process that focused on simplicity, clarity, and user engagement. The new onboarding flow was designed to be concise and user-friendly, with a clear emphasis on the app's core features and benefits. I introduced a progress indicator to provide users with a sense of accomplishment and motivation to complete the onboarding process. Engaging visual elements, such as illustrations and animations, were incorporated to make the experience more enjoyable and memorable.
ONBOARDING SCREENS (DARK)
ONBOARDING SCREENS (LIGHT)
Information collection
To streamline the information collection process, I implemented a progressive onboarding approach. This approach allows users to provide essential information gradually, reducing cognitive load and increasing completion rates. I also introduced contextual tooltips and help resources to provide users with additional guidance and support throughout the onboarding journey.
Mobile Revamped
A revamped investor dashboard that prioritizes simplicity, clarity, and accessibility. The new dashboard design focused on presenting key information in a concise and easily digestible format, allowing investors to quickly assess and compare investment opportunities. I implemented a clear visual hierarchy, using color, typography, and spacing to guide users' attention to the most critical data points and calls-to-action.
Mobile Revamped
A revamped investor dashboard that prioritizes simplicity, clarity, and accessibility. The new dashboard design focused on presenting key information in a concise and easily digestible format, allowing investors to quickly assess and compare investment opportunities. I implemented a clear visual hierarchy, using color, typography, and spacing to guide users' attention to the most critical data points and calls-to-action.
Landing Page
A revitalized landing page design that leverages interactive elements to create a more dynamic and engaging user experience. The new design focuses on delivering key information through a combination of compelling visuals, concise copy, and interactive components that encourage user exploration and action.
Landing Page
A revitalized landing page design that leverages interactive elements to create a more dynamic and engaging user experience. The new design focuses on delivering key information through a combination of compelling visuals, concise copy, and interactive components that encourage user exploration and action.
Conclusion
By incorporating interactive elements and focusing on delivering a dynamic and engaging user experience, I successfully redesigned Daba Finance's landing page to better attract and convert potential users. The revitalized landing page not only enhanced user engagement but also led to increased sign-ups and demo requests, contributing to the overall growth and success of the platform.
Conclusion
By incorporating interactive elements and focusing on delivering a dynamic and engaging user experience, I successfully redesigned Daba Finance's landing page to better attract and convert potential users. The revitalized landing page not only enhanced user engagement but also led to increased sign-ups and demo requests, contributing to the overall growth and success of the platform.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Objective
In this case study, we will explore the process of redesigning the mobile app and landing pages for Daba Finance, an African-focused startup that helps connect African startups with venture capital and investments from foreign markets and external capital markets. As a UX/UI designer, I was tasked with assessing their existing designs, identifying areas for improvement, and creating a new, user-friendly interface that better serves the needs of both startups and investors.
In this case study, we will explore the process of redesigning the mobile app and landing pages for Daba Finance, an African-focused startup that helps connect African startups with venture capital and investments from foreign markets and external capital markets. As a UX/UI designer, I was tasked with assessing their existing designs, identifying areas for improvement, and creating a new, user-friendly interface that better serves the needs of both startups and investors.
Design Review
Initial Assessment
Upon reviewing Daba Finance's existing mobile app and landing pages, several issues became apparent from both a user interface and user experience perspective. These included:
Inconsistent visual design language
Lack of clear calls-to-action (CTAs)
Insufficient information hierarchy
Cluttered and confusing navigation
These problems made it difficult for users to effectively navigate the app and website, find the information they needed, and take desired actions, such as applying for funding or investing in startups.
Initial Assessment
Upon reviewing Daba Finance's existing mobile app and landing pages, several issues became apparent from both a user interface and user experience perspective. These included:
Inconsistent visual design language
Lack of clear calls-to-action (CTAs)
Insufficient information hierarchy
Cluttered and confusing navigation
These problems made it difficult for users to effectively navigate the app and website, find the information they needed, and take desired actions, such as applying for funding or investing in startups.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Revamped Onboarding
I proposed a revamped onboarding process that focused on simplicity, clarity, and user engagement. The new onboarding flow was designed to be concise and user-friendly, with a clear emphasis on the app's core features and benefits. I introduced a progress indicator to provide users with a sense of accomplishment and motivation to complete the onboarding process. Engaging visual elements, such as illustrations and animations, were incorporated to make the experience more enjoyable and memorable.
Revamped Onboarding
I proposed a revamped onboarding process that focused on simplicity, clarity, and user engagement. The new onboarding flow was designed to be concise and user-friendly, with a clear emphasis on the app's core features and benefits. I introduced a progress indicator to provide users with a sense of accomplishment and motivation to complete the onboarding process. Engaging visual elements, such as illustrations and animations, were incorporated to make the experience more enjoyable and memorable.
ONBOARDING SCREENS (DARK)
ONBOARDING SCREENS (LIGHT)
Information collection
To streamline the information collection process, I implemented a progressive onboarding approach. This approach allows users to provide essential information gradually, reducing cognitive load and increasing completion rates. I also introduced contextual tooltips and help resources to provide users with additional guidance and support throughout the onboarding journey.
Mobile Revamped
A revamped investor dashboard that prioritizes simplicity, clarity, and accessibility. The new dashboard design focused on presenting key information in a concise and easily digestible format, allowing investors to quickly assess and compare investment opportunities. I implemented a clear visual hierarchy, using color, typography, and spacing to guide users' attention to the most critical data points and calls-to-action.
Mobile Revamped
A revamped investor dashboard that prioritizes simplicity, clarity, and accessibility. The new dashboard design focused on presenting key information in a concise and easily digestible format, allowing investors to quickly assess and compare investment opportunities. I implemented a clear visual hierarchy, using color, typography, and spacing to guide users' attention to the most critical data points and calls-to-action.
Landing Page
A revitalized landing page design that leverages interactive elements to create a more dynamic and engaging user experience. The new design focuses on delivering key information through a combination of compelling visuals, concise copy, and interactive components that encourage user exploration and action.
Landing Page
A revitalized landing page design that leverages interactive elements to create a more dynamic and engaging user experience. The new design focuses on delivering key information through a combination of compelling visuals, concise copy, and interactive components that encourage user exploration and action.
Conclusion
By incorporating interactive elements and focusing on delivering a dynamic and engaging user experience, I successfully redesigned Daba Finance's landing page to better attract and convert potential users. The revitalized landing page not only enhanced user engagement but also led to increased sign-ups and demo requests, contributing to the overall growth and success of the platform.
Conclusion
By incorporating interactive elements and focusing on delivering a dynamic and engaging user experience, I successfully redesigned Daba Finance's landing page to better attract and convert potential users. The revitalized landing page not only enhanced user engagement but also led to increased sign-ups and demo requests, contributing to the overall growth and success of the platform.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Objective
In this case study, we will explore the process of redesigning the mobile app and landing pages for Daba Finance, an African-focused startup that helps connect African startups with venture capital and investments from foreign markets and external capital markets. As a UX/UI designer, I was tasked with assessing their existing designs, identifying areas for improvement, and creating a new, user-friendly interface that better serves the needs of both startups and investors.
In this case study, we will explore the process of redesigning the mobile app and landing pages for Daba Finance, an African-focused startup that helps connect African startups with venture capital and investments from foreign markets and external capital markets. As a UX/UI designer, I was tasked with assessing their existing designs, identifying areas for improvement, and creating a new, user-friendly interface that better serves the needs of both startups and investors.
Design Review
Initial Assessment
Upon reviewing Daba Finance's existing mobile app and landing pages, several issues became apparent from both a user interface and user experience perspective. These included:
Inconsistent visual design language
Lack of clear calls-to-action (CTAs)
Insufficient information hierarchy
Cluttered and confusing navigation
These problems made it difficult for users to effectively navigate the app and website, find the information they needed, and take desired actions, such as applying for funding or investing in startups.
Initial Assessment
Upon reviewing Daba Finance's existing mobile app and landing pages, several issues became apparent from both a user interface and user experience perspective. These included:
Inconsistent visual design language
Lack of clear calls-to-action (CTAs)
Insufficient information hierarchy
Cluttered and confusing navigation
These problems made it difficult for users to effectively navigate the app and website, find the information they needed, and take desired actions, such as applying for funding or investing in startups.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Revamped Onboarding
I proposed a revamped onboarding process that focused on simplicity, clarity, and user engagement. The new onboarding flow was designed to be concise and user-friendly, with a clear emphasis on the app's core features and benefits. I introduced a progress indicator to provide users with a sense of accomplishment and motivation to complete the onboarding process. Engaging visual elements, such as illustrations and animations, were incorporated to make the experience more enjoyable and memorable.
Revamped Onboarding
I proposed a revamped onboarding process that focused on simplicity, clarity, and user engagement. The new onboarding flow was designed to be concise and user-friendly, with a clear emphasis on the app's core features and benefits. I introduced a progress indicator to provide users with a sense of accomplishment and motivation to complete the onboarding process. Engaging visual elements, such as illustrations and animations, were incorporated to make the experience more enjoyable and memorable.
ONBOARDING SCREENS (DARK)
ONBOARDING SCREENS (LIGHT)
Information collection
To streamline the information collection process, I implemented a progressive onboarding approach. This approach allows users to provide essential information gradually, reducing cognitive load and increasing completion rates. I also introduced contextual tooltips and help resources to provide users with additional guidance and support throughout the onboarding journey.
Mobile Revamped
A revamped investor dashboard that prioritizes simplicity, clarity, and accessibility. The new dashboard design focused on presenting key information in a concise and easily digestible format, allowing investors to quickly assess and compare investment opportunities. I implemented a clear visual hierarchy, using color, typography, and spacing to guide users' attention to the most critical data points and calls-to-action.
Mobile Revamped
A revamped investor dashboard that prioritizes simplicity, clarity, and accessibility. The new dashboard design focused on presenting key information in a concise and easily digestible format, allowing investors to quickly assess and compare investment opportunities. I implemented a clear visual hierarchy, using color, typography, and spacing to guide users' attention to the most critical data points and calls-to-action.
Landing Page
A revitalized landing page design that leverages interactive elements to create a more dynamic and engaging user experience. The new design focuses on delivering key information through a combination of compelling visuals, concise copy, and interactive components that encourage user exploration and action.
Landing Page
A revitalized landing page design that leverages interactive elements to create a more dynamic and engaging user experience. The new design focuses on delivering key information through a combination of compelling visuals, concise copy, and interactive components that encourage user exploration and action.
Conclusion
By incorporating interactive elements and focusing on delivering a dynamic and engaging user experience, I successfully redesigned Daba Finance's landing page to better attract and convert potential users. The revitalized landing page not only enhanced user engagement but also led to increased sign-ups and demo requests, contributing to the overall growth and success of the platform.
Conclusion
By incorporating interactive elements and focusing on delivering a dynamic and engaging user experience, I successfully redesigned Daba Finance's landing page to better attract and convert potential users. The revitalized landing page not only enhanced user engagement but also led to increased sign-ups and demo requests, contributing to the overall growth and success of the platform.
Proposed Solution
To address these issues, I proposed a comprehensive redesign of Daba Finance's mobile app and landing pages. The redesign focused on streamlining the navigation by simplifying the menu structure, using clear and concise labeling, and creating an intuitive information architecture. I developed a consistent visual design language by creating a cohesive color palette and typography system, as well as a library of reusable UI components. This ensured a consistent application of design elements across all screens and pages.
The information hierarchy was improved by prioritizing content based on user needs and business objectives, using visual cues to guide users' attention, and grouping related content into easily digestible sections.
Credits
Closing Thoughts
By leveraging animations, demos, and data visualizations, designers can effectively communicate key value propositions, build trust, and encourage user action, ultimately driving conversions and business growth.
Services
Digital Design
Art Direction
Mobile UX
UX Research
Tools
Framer
Figma
Maze
Cinema4d
team
Creative direction
Nathan Onimiya
Design
Nathan Onimiya
Motion
Nathan Onimiya
Development
Faith Okonroji
Writing
Anthony Miclet
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All rights reserved © 2024 ojieame.design
Get in touch
Send an email or DM and I'll get back to you asap.
All rights reserved © 2024 ojieame.design
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